Outside the Box: SICFIT is a multi-faceted brand but most importantly, it is an eco-system of promotion. Each of these facets reflect the interests of the company’s three principals: Online Media, Apparel, Action Sports Media Production, Event Marketing, Lifestyle Brand Development, and now, you can add our first foray into mobile technology. The hub of the SICFIT brand is our home page. Each of the other elements, feeds into the home page in one way or another.
With a distinct love of the CrossFit sport, our brand is best compared to MMA’s TAPOUT or boarding’s Hurley International. This comparison is (obviously) less about magnitude of our brand’s current influence and more about a) our approach to the promotion of the sport and b) our affinity for the sport.
One diversion that we’ve taken is that we avidly embrace Austin’s tech culture. We do focus on web and mobile technologies and applications that can fortify the CrossFit community and the sport. As such, we will continue to develop these products that the sport’s community demands. We have taken on the opportunity to work with Eric Webb to develop and promote SICFIT’s first mobile application that:
Helps CrossFit affiliates reach, teach, and inspire their athletes outside the box.
Debuting in the U.S. in July 2011, each CrossFit gym will have it’s own mobile social network. Communication will improve, loyalty will be fortified, and the word-of-mouth buzz around each CrossFit affiliate will be amplified. Here’s to thinking “Outside the Box”. Cheers.